Yes, entirely free. No ads, no affiliate commission. Funded by donations and an optional Pro subscription for advanced research.

Can a brand pay to change its score?

No. Ethara is strictly independent. No brand can pay to alter its score or remove an analysis. Without that independence, the score is worthless.

What if I think an analysis is incorrect?

Every detail screen has a “Report” button. The editorial team reviews each remark and can update a sourced score.

On which devices is Ethara available?

iOS 16+ and Android 11+. A Chrome and Firefox browser extension is in the works for late 2026, to analyse a site straight from the desktop.

Know before you pay.

The ethical score of any website, in one click. Spot dropshipping before you order, see what brands would rather hide, align every purchase with your values.

Ethara app showing the ethical score of a website in one click, with a detailed breakdown across seven dimensions: ecology, workers, dropshipping, taxation, animals, health, diversity

How it works

Three clicks, one clear decision.

Paste the URL

The app recognises the brand in three seconds. No searching, no forums to dig through.

See the verdict

Overall score, reasoning, detail per dimension. You see everything brands would rather hide.

Find better

Site doesn't hold up? Ethara points you to a brand that earns your money.

The method

Seven reasons to doubt.

A single rating always hides something. Ethara breaks every site into seven distinct dimensions (ecology, workers, animals, dropshipping, taxation, health, diversity). You decide what matters.

Sources: public ESG reports, vetted business press, sector NGOs, moderated community reports. Every score is sourced, traceable, and reviewed twice a year by an independent editorial team.

Learn more about a website's ethical score Compare Ethara to Yuka

Ecology

Workers

Animals

Dropshipping

Taxation

Health

Diversity

Examples

Verdicts without filter.

Fashionpatagonia.com

0.0out of 10Exemplary.

Fashionkiabi.com

0.0out of 10Problematic.

Fashionshein.com

0.0out of 10Very poor.

Ethara app: detailed ethical analysis of a website, dimension by dimension, showing what brands would rather hide

Manifesto

E-commerce has become opaque.

Ethara is a free, independent mobile app that assigns an ethical score to any website across seven dimensions: ecology, working conditions, taxation, animal welfare, dropshipping, health, and diversity. Available on iOS and Android.

Behind every “add to cart”, a supply chain, working conditions, tax choices, materials. Ethara doesn't moralise, Ethara makes things visible. You decide, fully informed.

“To consume is to vote. Just be sure you've read the manifesto.”

The top

The sites that earn your money.

Monthly ranking by category: fashion, tech, food, beauty. A compass for every purchase, no forum digging required.

Discover Yuka alternatives for shopping

Ethara monthly ranking of the most ethical sites by category: fashion, tech, food, beauty

Questions

You're right to ask.

Ready to see clearly?

Download Ethara free on iOS and Android. Make every purchase a conscious choice.

E-commerce has become opaque.

Behind every “add to cart”, a supply chain, working conditions, tax choices, materials. Ethara doesn't moralise, Ethara makes things visible. You decide, fully informed.

“To consume is to vote. Just be sure you've read the manifesto.”

Know before you pay.

Ethical score of any website in one click

Three clicks, one clear decision.

How to check a website's ethical score in 3 steps

Paste the URL

See the verdict

Find better

Seven reasons to doubt.

How Ethara rates a website on seven ethical dimensions

Verdicts without filter.

Ethical score examples for popular e-commerce sites

E-commerce has become opaque.

Why check a website's ethics before buying

The sites that earn your money.

Best ethical websites by category

You're right to ask.

How does Ethara calculate the scores?

Is the app free?

Can a brand pay to change its score?

What if I think an analysis is incorrect?

On which devices is Ethara available?

Ready to see clearly?

Know before you pay.

Ethical score of any website in one click

Three clicks, one clear decision.

How to check a website's ethical score in 3 steps

Paste the URL

See the verdict

Find better

Seven reasons to doubt.

How Ethara rates a website on seven ethical dimensions

Verdicts without filter.

Ethical score examples for popular e-commerce sites

E-commerce has become opaque.

Why check a website's ethics before buying

The sites that earn your money.

Best ethical websites by category

You're right to ask.

How does Ethara calculate the scores?

Is the app free?

Can a brand pay to change its score?

What if I think an analysis is incorrect?

On which devices is Ethara available?

Ready to see clearly?